Product design & build
End-to-end iOS and web products — the idea, the interface, the backend, the App Store listing. One team the whole way down.
NeverOverfit builds small, sharp products — and the AI plumbing that makes them feel effortless. We would rather ship one thing that holds up than ten that only work in the demo.
Small team, short loops, no ceremony. The work goes from sketch to something you can hold in a week, not a quarter.
End-to-end iOS and web products — the idea, the interface, the backend, the App Store listing. One team the whole way down.
On-device models where latency matters, hosted models where quality does, and the metering, fallbacks and cost controls in between.
Local-first data, boring infrastructure, migrations you can read. Software that still makes sense to the person who inherits it.
Fishdexia
Photograph a catch and the fish is lifted straight out of the photo — whole, fins and tail intact, hands gone — into a sticker that swims in your own aquarium and across your home screen widgets. Release the fish; the record stays.
Visit Fishdexia →An overfit model memorises the examples and fails on the real thing.
Most software fails the same way: tuned to the demo, the pitch, the one happy path. We build for the messy case — the river with no signal, the user who did not read the onboarding, the second year of the codebase.
Fit the problem. Never the sample.
Product work, AI features that need to survive contact with real users, or a prototype that has to be real by Friday.
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